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Merhabalar Demirkan Bey;
Bir site hakkında detaylı rapor hazırlanırken bir çok dikkat edilmesi gereken husus bulunmaktadır. Site incelenirken ne kadar çok konuda araştırırsanız o kadar çok veri elde edersiniz.
Raporlama sırasında araştırılması gereken konular; çalışma yapılan kelimeler, backlink alınan siteler, backlink sayıları, backlink alınan siteler içerisinde backlink kalitesi düşük olan siteler veya yabancı sitelerin engellenmesi, aylık periyotlarda çıkarılan sıralamalar gibi bilgiler yer alabilir. Bunu yanısıra Google Analytics ve Webmaster Tools araçlarından siteniz hakkında somut veriler elde ederek tıklanma oranları, brand tıklanma oranları, non brand tıklanmalar gibi bilgileri de genel rapor içerisine dahil edebilirsiniz.
Tüm bunları yaparken araçlar kullanmalısınız. Bazı araçlar ücretli bazıları ise ücretsizdir.