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Merhabalar Enes Bey;
Çok genel bir soru olmuş 🙂 Bende genel olarak yanıtlayacağım.
Bir SEO çalışması için öncelikle anahtar kelimelerin belirlenmesi gerekir. Bu anahtar kelimelere ait bir sayfa sitede yer almıyorsa bunların açılması ve title, description, headings ve canonical etiketleri başta olmak üzere doğru bir site içi yapının kurulması gerekmektedir.
Site içi SEO yapınızı iyi belirledikten sonra site dışı çalışmalar için hazırlık çerçevesinde rakiplerinizi analiz ederek, rekabet etmek istediğiniz sektörün ve rakiplerin SEO durumlarını incelemek en mantıklı ve en doğru başlangıç olacaktır. İlk sayfada çıkmak istediğiniz kelimeleri Google’da aratıp bu arama sorgusu sonucunda çıkan siteleri rakipleriniz olarak detaylı bir şekilde inceleyebilirsiniz. Rakiplerinizin hangi kelimelere hangi çalışmalar gerçekleştirdiği gibi bir çok detaylı bilgiyi edindikten sonra siteniz için hangi çalışma türü eksik ise bu çalışma türü ağırlıklı olmak üzere çalışmalarınızı çeşitlendirerek yoğun bir şekilde çalışmaları yürütmeniz gerekmektedir. Sık sık kontrollü bir şekilde çalışmaları takip ederseniz en ufak bir gerileme anında sitenize kolaylıkla müdahalelerde bulunabilirsiniz.