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Merhabalar,
SEO çalışmaları planlanırken sektör, anahtar kelimelerin rekabetleri, rakiplerin gerçekleştirmiş olduğu ve gerçekleştireceği SEO çalışmaları gibi unsurlar da göz önünde bulundurulmalıdır. Tek bir kelime üzerinden yapılan çalışmalar spam etkisi yaratabildiği için çok fazla tavsiye edilmemektedir. Çünkü sitenizin sadece bir linki üzerinden yoğun bir backlink alımı gerçekleşecek bu durum da doğal olarak sizi filtreye doğru sürükleyecektir. Siteye alınmış olan backlinklerin dağılım dengesi de doğallık yapısı için oldukça önemlidir.
SEO stratejinizi oluştururken ilk sayfada bulunan web sitelerinin yapmış olduğu çalışmaları incelemeli ve ona uygun stratejiler belirlemelisiniz. İhtiyaca göre video backlink çalışmaları, forum tanıtım çalışmaları, haber sitelerinden alınan tanıtım çalışmaları , sosyal medya çalışmaları gibi farklı çalışma şekillerini ihtiyacınız olan doğrultuda ve oranda gerçekleştirmelisiniz. Bu çalışmaların yoğunluklarını anahtar kelime sayınıza göre ayarlayabilirsiniz. Eğer anahtar kelime sayınız az ise daha az yoğunlukta bir çalışma, anahtar kelime sayınız fazla ise daha yoğun bir çalışma şekli gerçekleştirebilirsiniz.